Mobile carriers do business in a fast-moving, cutthroat market. Memorable, one-of-a-kind customer experiences and prizes can help keep you on top of your game and create waves as customer acquisition, ARPU and loyalty skyrocket. We are experts in developing database segmentation and customer profiling for mobile carriers, helping them grow customer loyalty and add lucrative new revenue streams through unmissable, once-in-a-lifetime mobile experiences.
Our client, a major national operator, wanted to drive subscriber interaction with a competition offering substantial prizes. With the help of ARboost's advanced profiling technology, the operator was able to accurately select a strong customer base to enter the competition. As a result, the operator substantially increased the ARPU (average revenue per user) it earned from this group, while churn in the user group was measured to be slightly lower than the average over our client's subscriber base. We monitored social media and online forums, where our campaign generated significant buzz and overwhelmingly positive comments for our client.